Personalisation of universal services: Library and information services
Whilst the term ‘personalisation’ is not in common use in library and information services, the work that libraries have undertaken to ensure their services are socially inclusive demonstrate how library and information services (LIS) can be personalised.
The Department for Culture Media and Sport recognises tackling social exclusion as one of the three main tasks of the LIS.
‘The following three areas of activity …. the heart of libraries’ modern mission:
- The promotion of reading and informal learning
- Access to digital skills and services including e-government
Measures to tackle social exclusion, build community identity and develop citizenship.