Personalisation of universal services: Bus travel

Thursday 1 April 2010

As many people who have social care needs have low incomes, or cannot or can no longer drive a car, it is highly likely that along with others on low incomes they will rely heavily on bus services. However poor access, availability and fears for personal safety can be barriers which then either lead people to living more restricted lives or having to depend on less readily available targeted forms of transport and funding such as ‘Dial a Ride’ and ‘taxi cards’.  This paper explores some of the ways in which buses, as a universal service, can be personalised so that a much wider range of people can use them, be more mobile and reduce the demand for targeted forms of transport.