Southend Vision for 2030 – Southend on Sea Borough Council
Following an initial phase of community and stakeholder engagement carried out by Southend-on-Sea Borough Council, the OPM Group was commissioned by the council to deliver a community engagement programme to support the Borough and Council in setting its community vision. The aim of the project was to facilitate a series of conversations to explore and develop the collective aspirations of a different groups within the community for the Borough, as well as identifying how these groups will work together to achieve it against a backdrop of reducing resources.
What did we do
In order to ensure that conversations were grounded in a detailed understanding and appreciation of the challenges and opportunities facing the borough, the initial stage of the project centred on in-depth research and scoping. This comprised community and stakeholder mapping, a rapid document review of recent public engagement and service monitoring data for the borough and a series of telephone scoping interviews.
The central element of our approach focused on a participation and engagement, harnessing the energy and enthusiasm of communities to ensure buy-in to the vision being developed. We carried out a series of workshops involving a wide cross-section of Southend’s communities, from businesses to grass-roots local organisations to residents more widely.
These events comprised a smaller, targeted focus-group style discussions with specific groups as well as larger open-invitation workshops and enable local people to contribute thoughts and ideas to the ‘narrative’ being developed so that it reflected a genuine community-wide, collaborative discussion.