Tramlink extension to Sutton town centre Consultation programme

The London Boroughs of Sutton and Merton have an aspiration to extend the current Tramlink network from Wimbledon to Sutton town centre via Morden. To help inform a decision about the next steps, Transport for London (TfL) requested that the councils carry out a consultation to identify the general feeling in the community about the proposal. OPM Group was contracted to design and deliver this consultation programme in a short time-frame of less than 3 months in order to meet the TfL deadline of mid-September 2014.

We designed and produced engaging consultation materials including a dedicated website, response form, response postcard, posters, leaflets and banners. We also developed communication materials, including a press release, invitations to key stakeholders and social media updates. Throughout the 4-week consultation period we delivered a series of 10 successful exhibition events including both advertised drop-in sessions and local high street events to raise awareness of the consultation and encourage participation.

As a result we received over 10,000 responses. To respond to this very high response rate and still meet the deadline we quickly put together a team to analyse the responses using our bespoke system, and summarised the quantitative and qualitative data in a detailed report to the councils.

The summary report that we delivered to the councils was submitted to TfL in September 2014 and the feedback and insights from the report will be used to inform the next steps in the proposals. The councils are now awaiting the outcome of TfL’s decision.